Organizational Information Flow

Using the Downward communication channel part of the Canadian tire success in when upper management push through their vision to the bottom of their organization to communicate the changes they have to make to survive the ugly business they are involved in.

During the 1990’s a lot of business analysts speculate Canadian Tire is about to die, but company never quit in order for them to be competitive they divided their organization into five businesses Canadian Tire retail, Partsource, Financial services, Petroleum and Mark-work’s warehouse.

They continue making changes by creating different marketing schemes, using Upward communication by considering what is appealing to their consumers. Changes in company themes, upgrading their reward program to give consumers the chance to earn more points, larger aisles and family environment stores.

Horizontal communication using all sorts of different communication channel to implement changes, training, policies and procedures Canadian Tire uses such as IM, Email, Memos and meetings to support changes. Employees are involved in teamwork and communication, reward system base on team achievement and encouraging them to participate in team function.

Jumpstart Program

The Canadian Tire Jumpstart program purpose is to help kids 4to18 to get active and healthy. The program helps at least 543,207 kids as of this day.

In recent studies one in three Canadian families cannot afford to enroll their children in sport or recreation activities (Vision Critical 2011).

The Jumpstart program has been around since 2005 it consists of 332 national chapters around the Canada. Individuals that operate this program are mostly volunteers dedicating their time to help kids to be strong and gain confidence to become someone that they want to be in the future. Cooperatively they work with 2,000 local non profit organization i.e. YMCA-YWCA, Big brother and Big sister to help the Jumpstart program identify kids that are in need. The program finances all expense towards equipment, registration and/or transportation costs.

There are a lot of methods to contribute to the Jumpstart program;

• Make a donation
• Host your own event in support of Canadian Tire Jumpstart
• Support a fundraising event for Canadian Tire Jumpstart
• Shop at Canadian Tire on Jumpstart Day.

In support to this program, it is our duty to safeguard the future of our kids. Helping them succeed will help them protect their family, friends and structure an economy with a strong barrier.

Aisle Sign Campaign

The Aisle Sign Campaign was one of Canadian Tire evolutionary strategy win over more customer using ads and commercials. Desire for channel control, is when companies chose to established its own direst channel for them to control their product. In this case Canadian Tire chose The Aisle Sign Campaign for them to communicate straight to their consumers instead of an intermediary. The Signs promote direct efficient response to the consumer, select assortment of product and humor.

Introducing...Money Advantage Card

As I mentioned to one of my previous blog in regards to the new Canadian Tire loyalty program promo. The new incentive program is called “Money Advantage Card” the new loyalty program uses a plastic card instead of its aging Canadian Tire paper money. At this moment, the Money Advantage Card is being tested out in Nova Scotia; the availability to other province is still to be determined. The benefit consumers will get from this incentive program is every dollar spent is equivalent to 1 point versus the Canadian Tire money that provides only 0.40% of every dollar spent. The point can also multiply by 3 points if the Money Advantage Card is combined with Canadian Tire Option MasterCard. Other advantage of this incentive program is the availability to redeem points to over 90,000 in-store products and gas bar.

The Money Advantage Card is now available for consumers to apply http://www.moneyadvantage.com/AST/NavigationAssortments/Loyalty/Navigation/LoyaltyTopNavigation/BottomLinks/Home.jspinside inside the website you can read more about the different advantages you can earn, promotional events and what it can provide back to the community.

Ted and Gloria Impersonators

Hi folks,

Here is a little example of Ted and Gloria Canadian Tire commercial impersonators. This type of event started happening when the couple rule the Canadian commercial industry before the company decided to cut them off as Canadian Tire spokespersons, because of demographic reason. Ted and Gloria commercials are one of the key elements Canadian tire sales sky rocketed during the early 2000 to mid 2000, using great marketing strategies i.e. advertising for the right people, scheming pricing, penetration pricing and price lining.

Enjoy!

http://www.youtube.com/watch?feature=player_detailpage&v=1Uz4Ont21I8

Canadian Tire store

There are 475 Canadian Tire stores spread out across the country. Each store is all identical, providing the same product and services.

• Tires and wheels provide customer information on which tires, rims is available to your vehicle.

• Automotive, car maintenance almost due in your car looking automotive parts Bring your vehicle and Canadian Tire and it will service your vehicle and also can sell you totally all available OEM parts in a competitive price.

• Sport and Recreation from fitness and wellness, hunting, camping, sport and outdoor activities Canadian Tire can bring you the needed merchandises in different seasons.

• Tools and hardware, looking for a perfect gift for your other half or looking for needed tools to create a deck in your backyard. Inside Canadian Tire, all variety of tools can be attained.

• Home, trying to mixed and match paint for your house, The Canadian Tire store can give you a detail service to the desire color paint and other home related services.

• Kitchen, outdoor and many more Canadian Tire will provide you the needed product for the right price.

It is proven why Canadian Tire is so successful and why it is so different to its competitor. Most of the product may be found similar to what the competitor provide, but simply Canadian Tire give customers a filling taste of satisfaction from their honest and dependable services.

Working at Canadian Tire (linkedin)

Click on the link, Working at Canadian Tire To see how Canadian Tire promote their business and show how their business touches Canadians in their everyday lives.