Organizational Information Flow

Using the Downward communication channel part of the Canadian tire success in when upper management push through their vision to the bottom of their organization to communicate the changes they have to make to survive the ugly business they are involved in.

During the 1990’s a lot of business analysts speculate Canadian Tire is about to die, but company never quit in order for them to be competitive they divided their organization into five businesses Canadian Tire retail, Partsource, Financial services, Petroleum and Mark-work’s warehouse.

They continue making changes by creating different marketing schemes, using Upward communication by considering what is appealing to their consumers. Changes in company themes, upgrading their reward program to give consumers the chance to earn more points, larger aisles and family environment stores.

Horizontal communication using all sorts of different communication channel to implement changes, training, policies and procedures Canadian Tire uses such as IM, Email, Memos and meetings to support changes. Employees are involved in teamwork and communication, reward system base on team achievement and encouraging them to participate in team function.