Canadian Tire Loyalty Program

          Did you know Canada’s oldest loyalty program is from Canadian Tire? What is a loyalty program by the way? Loyalty programs are designed marketing effort to promote a business, product and sale merchandises. It is a creative way to win the customer devotion to the business in exchange of an incentive.

The Canadian Tire program was introduced way back in 1958 to Muriel Billes, wife of Canadian tire co-founder A.J. Billes. A few years later, the Canadian Tire money was born. It is made out of genuine bank note paper to help prevent counterfeiters from copying the money. The same mythology is still being use until now. Like I wrote to my first Blog who does not like extra change as a reward when you are about leave the store after purchasing a product.

Years pass, Canadian Tire made an upgrade to their loyalty program. Canadian Tire money in the card was introduced. A promotional attempt to have customer effectively collect points using their Canadian Tire MasterCard Option. But they never stop from there, Canadian Tire just recently launch “Canadian Tire Money Advantage”. I’ll be blogging more about this to one of my future blog. Anyhow, I believed loyalty programs are not just attempts by organization to make money. But it is an effortless attempt by companies to share success, by giving customer opportunities to win rewards.