Canadian tire….
This company has been around since
1922. A Canadian owned company, uses their own money which I like by the way.
There is nothing more beneficial when store gives you extra change.
Canadian tire uses a great
marketing strategy that listens to people needs and concerns. Throughout the
years Canadian Tire has been one of the best hardware stores in the country.
Today, they rank 56 out of 100 Canadian companies with big revenue through
2012. Not bad, when business analyst seemingly judge the company would falter
in the mid 1990’s.
What about Ted and Gloria, a real
married couple shown in several Canadian Tire commercials a lot of people
speculate it was because of them Canadian tire is still the best hardware
store. I’ve worked for Canadian tire for six years and I felt the big boost on
sales and orders in the year 2000, you'd be the judge. I believe it’s because of
innovative ideas. Eventually, Ted and Gloria were dropped by the company. I
guess because of demographic reasons, in order for companies compete in the
tough market, innovative changes must be made.
Canadian tire now focuses on
investing in sister based company. They got their own clothing store, petroleum
pump station, financial services and Partsource. I mean… I've never used their
own gas station or shop at their clothing store. But what really make them
successful? Is it because of the young generation that cannot make up their own
mind or is it simply whenever Canadians shopped at a Canadian tire store make them feel proud and patriotic citizens
so they keep coming back? For me, I think it's because of their services
whenever I shopped at Canadian tire I always found what I need, charged at a
reasonable price.
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